Website and SEO with PPC for Hestia Home Improvements

Introduction

In the first few years, we were entrusted with the task of revitalising an outdated WordPress website, breathing new life into its online presence. In 2023, we created a new website for Hestia Home Improvements as we always want our clients to stay up-to-date. When it was time to fully upgrade we successfully crafted a new website for Hestia, ensuring a modern online presence that aligns seamlessly with its goals and values.

Challenges

Outdated Website:
Hestia’s old website and branding had an outdated design and lacked a clear structure, making it difficult for visitors to navigate and understand what they offered.

No SEO or PPC Campaigns:
The website was not search engine optimised for lead generation, resulting in missed opportunities to capture potential customer information and convert them into qualified leads.

Inadequate Information Presentation:
The website content did not effectively showcase Hestia’s products features and benefits, leaving visitors uncertain about its capabilities and value.

Strategies & Solutions

Comprehensive New Website:
We conducted a thorough analysis of Hestia Home Improvements target audience, industry trends, and competitor websites to develop a new website design strategy. Our team focused on creating a modern, visually appealing, and user-friendly interface that aligned with Hestia’s brand identity.

Clear Value Proposition:
We worked closely with Hestia Home Improvements to refine and articulate their products unique selling points and benefits. By highlighting the key features, efficiency gains, and other conservatory advantages, we aimed to clearly communicate the value of Hestia’s conservatory roofs to potential customers.

Lead Generation Optimisation:
We implemented strategic lead generation tactics throughout the website and Google Ads, including prominent call-to-action buttons and optimised contact forms. By offering valuable resources, we encouraged visitors to provide their contact information, thereby generating qualified leads.

Intuitive Navigation and User Experience:
We redesigned the website’s information architecture and navigation to ensure a seamless user experience. By simplifying menu structures and improving content organisation, we aimed to make it easier for visitors to explore Hestia Home Improvements offerings and find relevant information.

Engaging Content and Visuals:
We collaborated with Hestia Home Improvements to develop compelling content that effectively conveyed the conservatory benefits.

Results

Our team embarked on a comprehensive upgrade project, meticulously recreating numerous product pages to enhance the website’s functionality and aesthetics. We took the opportunity to optimise the website’s SEO, Google Ads campaigns, ensuring improved visibility and search engine rankings.