Landing Page for Cleaning Services Business in Bury St Edmunds

Introduction

Happy Cleaning Co is a reputable cleaning business located in Bury St Edmunds, specialising in professional office cleaning and a range of other commercial cleaning services. They entrusted us with the task of creating a landing page for them, breathing life into their digital representation as they did not have a website at all.

Challenges

Business with No Website:
Despite being an established business, Happy Cleaning Co had no online presence with a website. Recognising the importance of a digital footprint, we embarked on the creation of a tailored landing page to serve as their virtual storefront.

No Photos and Lack of Information:
One notable challenge in the creation process was the need to gather a substantial amount of information for Happy Cleaning Co, compounded by the limited availability of photos.

Strategies & Solutions

Comprehensive New Website:
We conducted a thorough analysis of Happy Cleaning Co’ target audience, target keywords, industry trends, and competitors to develop a bespoke website design and SEO strategy. Our team focused on creating a visually stunning and user-friendly interface that aligned with Happy Cleaning Co’ brand identity and objectives.

Responsive Design and Mobile Optimisation:
We created the website with a mobile-first approach, ensuring a seamless user experience across all devices. By optimising the website’s responsiveness and improving mobile usability, we aimed to increase engagement and attract a larger audience.

Strategic Call-to-Action Placement:
We strategically placed prominent and persuasive call-to-action (CTA) buttons throughout the website to guide visitors towards desired action – requesting a quote. This included optimising CTA design, placement, and messaging for maximum impact.

Results

The result is a comprehensive online platform that not only resonates with Happy Cleaning Co’s brand identity but also effectively engages its target audience. The integration of prominent and strategically placed call-to-action (CTA) buttons has yielded positive outcomes. Visitors are now guided seamlessly towards desired actions, with optimized CTA design, placement, and messaging contributing to a notable increase in quote requests. The strategic alignment of CTAs has successfully converted website visits into valuable leads for Happy Cleaning Co.